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Pratilipi Market Analysis
This case study showcases a comprehensive market and business research on Pratilipi. The analysis covers monetary growth, product features, user demographics, revenue models, market positioning, competitive landscape, content trends, and growth strategies. The interactive dashboard visualizes key findings, including revenue breakdowns, financial performance over time, and funding trends, providing a clear picture of the company's challenges and opportunities.
Project Details
Tools & Technologies
Excel
Power BI
Market Research
Financial Analysis
Competitor Benchmarking
Key Achievements
- Conducted in-depth research on company snapshot, monetary growth, and product strategy.
- Analyzed user demographics and content trends to provide behavioral insights.
- Performed competitive comparison with three key competitors.
- Developed strategic recommendations based on identified challenges and growth opportunities.
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